Urmi Mengar and Feelings Beauty Care
A beauty studio on Hirji Mistry Road, Jamnagar, started by Urmi in 2009 and still run by her today.
How it started
Urmi opened the studio in 2009 as a small bridal and beauty parlour. Over the years it has grown into a studio for the whole wedding, with bridal makeup, a nail studio, mehndi and everyday salon care under one roof.
She still leads every bridal consultation, and she teaches the academy batches herself. Urmi and her senior team also travel for weddings across Gujarat and beyond.
“Beauty is not about transformation. It is about revelation.”
Most new clients arrive the same way: a bride comes back with her sister, or a mother brings her daughter. The studio has grown on those recommendations.
Along the way
- 2009 Urmi opens Feelings Beauty Care on Hirji Mistry Road, Jamnagar.
- 2019 Recognised by Madhuri Dixit for excellence in beauty artistry.
- 2022 On stage at the Asian Excellence Awards.
What clients say
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What the studio does
- Bridal makeup Your wedding look, planned and tested in a trial before the day.
- Nail studio Extensions, builder gel and hand-painted nail art, including bridal sets.
- Mehndi Full bridal mehndi, and simpler designs for family and guests.
- Salon Hair, skin and body care for women, from haircuts to keratin and facials.
- Makeup academy Hands-on makeup courses in small batches, taught by Urmi.